Monday, December 30, 2019

Characterization And Suspense In Alice Walkers Everyday Use

An author’s positioning of details in a story can make or break a story. Many aspects of revealing details can go wrong, but those details can be used to build suspense when they are placed in the correct space. Characterization is a huge part of Walker’s piece, and the way in which she used imagery and past events builds suspense and provides only needed information. The suspense created by Walker creates a sense of uneasiness in the reader, and adds to the overall message of the story. Through foreshadowing, Alice Walker was able to build up her characters and her plot, while at the same time not giving away too much information too soon. Stories can easily be flooded out with too much nonessential information, but all the information†¦show more content†¦Characterization can be broad or it can stretched past the horizon, and Alice Walker stretched it and took it to a new dimension. Suspense adds to a story by creating a feeling of uneasiness in the reader as it builds to a particular part in a story. The â€Å"parts† in this story would be the arrival of Dee and the ending where the mom decides that Maggie truly deserves the quilts, not Dee. As discussed in the first body paragraph, the moms longing for that stereotypical reunion builds and adds suspense leading to the reunion. Maggie’s reaction accumulates suspense, because the reader just wants to know what will happen next and what is happening. A car pulls up, and the mother announces that it is Dee and â€Å"Maggie attempts to make a dash for the house, in her shuffling way, but I stay her with my hand. ‘Come back here,’ I say. And she stops and tries to dig a well in the sand with her toes† (Walker 700). Walker not only adds suspense by Maggie’s reaction, she also paints a picture where the reader is able to visualize and feel what is happening. This visualization and feeling adds to the readers’ emotions and to the overall effectiv eness of the story. As Dee and her â€Å"friend, â€Å" Asalamalakim, interact with Maggie and her mother, the reader learns more and more about them. While one is reading and learning about Dee and Asalamalakim, they wonder how it pertains, but by the

Sunday, December 22, 2019

Caffeine Can Improve Our Physical And Cognitive Function...

Caffeine is one of the most popular drink and psychoactive drug in today’s world (Nehlig, 1999). A lot of studies have focused on caffeine with behavior and there was one article by (Smith, 2002) which was explaining how caffeine has been known to increase anxiety after a dose of 300mg or more has been ingested. In an earlier study by Lieberman (1988) it was also proven the caffeine was to reduce depression when in was ingested in moderate doses (Smith, 2002). Many studies have focused with a large consumption of caffeine or with a single dose of caffeine never truly addressing the tolerance of the participants or seeing the long lasting effects of caffeine on the participants (Soar, Chapman, Lavan, Jansari Turner, 2016). Caffeine is normally seen as a ‘drug’ that can improve our physical and cognitive functions (Hogervost, Bandelow, Schmitt, Jentjens, Oliveira, Allgrove, Carter Gleeson, 2008). It is known to hold many beneficial effects with fatigue, concentrat ion levels and the skills being applied to physical and mental functions (Hogervorst et al., 2008). It is able to change our central nervous system along with our reaction time for the better, compared to with when there is fatigue our brain and bodies tend to slow down and lose focus on what was trying to be achieve (Smith, 2002). In the Nehlig, (1999) article they mentioned the ‘mechanism of action of caffeine’ where they went over the best concentration of caffeine is usually achieved around one to two cups ofShow MoreRelatedNegative Effects Of Caffeine992 Words   |  4 PagesThe effect of caffeine on accuracy in a sports related task Introduction The use of caffeine is worldwide, contained in a range of foods, beverages and medicines with it being one of the most frequently consumed ingredients worldwide (Heckman, Weil, Mejia, Gonzalez, 2010). Extensive research has been conducted into caffeine and its effects on our cognitive functioning and development, with many studies concluding that due to its beneficial effects surrounding enhanced performance and awarenessRead MoreReaction Paper On Limitless1592 Words   |  7 PagesEddie comes across a substance called â€Å"NZT†. This substance turned out to be a drug that could unleash his untapped cognitive potential. Within one day of taking the pill he was able to complete the stalled book and create his formula which later allowed him to become an enigma on Wall Street. The premise of the movie is very interesting for people who have looked at pushing their cognitive limits. This movie has drawn comparisons to the stimulant psychoactive drugs Adderall and Modafinil. W hile highlyRead MoreThe Effects Of Caffeine On The Brain Function1819 Words   |  8 PagesCaffeine is considered to be the most consumed psycho pick-me-up and is present in more than sixty plants. 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Stress is more common toRead MoreThe Loss Of Second Language1640 Words   |  7 Pagessymptoms of Alzheimer’s Diseases, Memory Loss The results of various researches for the prevention of cognitive impairment and memory loss such as Alzheimer s disease marked range of considerable lifestyle. For instance, as it is posted on Indian Journal of psychiatry (Jan-Mar 2009), epidemiological studies suggest that diet, physical exercise, and mental activity reduce the risk of cognitive impairment. Other life style such as sleep pattern, having stimulants, socialization, and having funRead MoreSymptoms And Treatment Of A Fibromyalgia3522 Words   |  15 PagesAPPROACHING FIBROMYALGIA-RELATED DEPRESSION There are various approaches by which a fibromyalgia (FM) patient can better cope with bouts of depression, self-pity, and anxiety. First and foremost, a patient must consult with a health professional or a mental health specialist for a psychological evaluation. Once diagnosed, there are several methods of treating depression, which include and psychotherapy, medication, and self-help techniques. Through Psychotherapy Also known as â€Å"talk therapy†, psychotherapyRead MoreThe Effects Of Emotional Dreams On Human Health And Motivation2225 Words   |  9 Pages When humans sleep, the brain is active at work. The average person dreams for about one hundred minutes per night, and spends approximately one-third of his or her life asleep. Although most dreams are brief, some can last for an hour or more (Dijk, 2010). Oftentimes, dreams take place in everyday settings and are usually unemotional. However, if emotional dreams occur, they tend to be negative, which accounts for about sixty-five percent of emotional dreams. Because dreams and sleep are vital toRead MoreSymptoms And Treatment Of A Fibromyalgia3324 Words   |  14 PagesChapter 14 Approaching Fibromyalgia-Related Depression There are various approaches by which a fibromyalgia (FM) patient can better cope with bouts of depression, self-pity, and anxiety. First and foremost, a patient must consult with a health professional or a mental health specialist for a psychological evaluation. Once diagnosed, there are several methods of treating depression, which include psychotherapy, medication, and self-help techniques. Also known as talk therapy, psychotherapy helps FMRead MoreThe Effects Of Exercise On Body s Physical Condition1247 Words   |  5 Pagesproven to have a positive effect on our body’s physical condition, but what about our minds? Mental exercise, too, is influential on our bodies to decrease our stress levels. Though, we know how important it is to do physical exercise and manage stress, yet still 42% of adults say they are not doing enough to manage their stress mentally (http://www.apa.org/news/press/releases/stress/2014/highlights.aspx ). Research has shown stress puts detrimental effects to our bodies and well-being. The simpleRead MoreEssay on Video Games: Good or Bad?1112 Words   |  5 Pagesthose chores can be quite distracting. But are video games really as awful as Mom exclaims or as brutal as those TV ads depict? It turns out that video games can have a strong impact on participants’ lives in both positive as well as negative ways. When imagining the typical video gamer, one might envision the stereotypical overweight, slightly nerdy looking man who traps himself within his basement till two every morning leveling his character. This behavior, of course, has poor physical health consequences

Saturday, December 14, 2019

Tfeminist Approach on Jane Eyre Free Essays

CHAPTER 1 THE PROBLEM AND ITS SETTING â€Å"Behind every book is a man; behind the man is a race; and behind the race are the natural and social environments whose influence is unconsciously reflected†, this we must know, if the book is to speak its whole message. In simple word, we have now reached at the point where we wish to understand and enjoy literature, and the first step toward it is to know its essential qualities as exact definition is impossible. † -Author Unknown Introduction When we begin the study of literature, we find it has always two aspects, one of the simple enjoyment and appreciation and the other of analysis and exact description. We will write a custom essay sample on Tfeminist Approach on Jane Eyre or any similar topic only for you Order Now Usually it happens when we go through literature in our classroom either by ourselves or by our teachers one thing matters very much and that is the importance of literature for students? Until our concept is not clear we can never understand what literature is? We need time and understanding to nurture our spirits. In broader sense, perhaps literature means simply written records of the race, including all its history and sciences, as well as its poems and novels, and in narrower sense literature is the artistic record of life and most of our writing excluded from it. A history or a science may be a literature sometimes but only when we forget the subject matter and the presentation of facts in the simple beauty of its expression. So some such experience as this awaits us when we begin the study of literature with its two aspects of simple enjoyment and appreciation and the other if analysis and exact description. Like when a song appeals to the ear or a noble book to the heart we discover a new world for the moment, at least, a completely new world which is very different from our own world and it sees that we are in a place of dreams and magic. Literature adds to reality, it does not simply describe it. It enriches the necessary competencies that daily life requires and provides; and in this respect, it irrigates the deserts that our lives have already become. † – C. S Lewis, a British scholar and novelist. As stated in the quotation by C. S. Lewis, literature not only describes reality but also adds to it. Yes, literature is not merely a depiction of reality; it is rather a value-addition. Literary works are portrayals of the thinking patterns and social norms prevalent in society. They are a depiction of the different facets of common man’s life. Classical literary works serve as a food for thought and a tonic for imagination and creativity. Exposing an individual to good literary works, is equivalent to providing him/her with the finest of educational opportunities. On the other hand, the lack of exposure to classic literary works is equal to depriving an individual from an opportunity to grow as an individual. â€Å"Do you think I can stay to become nothing to you? Do you think I am an automaton a machine without feelings? and can bear to have my morsel of bread snatched from my lips and drop of living water dashed from my cup? Do you think, because I am poor, obscure, plain and little, I am soulless and heartless? you think wrong! I have as much soul as you? and full as much heart! It is my spirit that addresses your spirit; just as if we had both passed through the grave, and we stood at God’s feet, equal? as we are! † -Charlotte Bronte The above passage is an excerpt from the novel ‘Jane Eyre’. Feminism is both an intellectual commitment and a political movement that seeks justice for women and the end of sexism in all forms. However, there are many different kinds of feminism. Feminists disagree about what sexism consists in, and what exactly ought to be done about it; they disagree about what it means to be a woman or a man and what social and political implications gender has or should have. Nonetheless, motivated by the quest for social justice, feminist inquiry provides a wide range of perspectives on social, cultural, and political phenomena. Important topics for feminist theory and politics include: the body, class and work, disability, the family, globalization, human rights, popular culture, race and racism, reproduction, science, the self, sex work, and sexuality. Some forms of feminist theory question basic assumptions about gender, gender difference, and sexuality, including the category of â€Å"woman† itself as a holistic concept, further some are interested in questioning the male/female binary completely (offering instead a multiplicity of genders). Other forms of feminist theory take for granted the concept of â€Å"woman† and provide specific analyzes and critiques of gender inequality, and most feminist social movements promote women’s rights, interests, and issues. Feminism is not a single ideology. Over-time several sub-types of feminist ideology have developed. Early feminists and primary feminist movements are often called the first-wave feminists, and feminists after about 1960 the second-wave feminists. More recently, a new generation of feminists have started third-wave feminism. Whether this will be a lasting evolution remains to be seen as the second-wave has by no means ended nor has it ceded to the third-wave feminists. Moreover, some commentators have asserted that the silent majority of modern feminists have more in common ideologically with the first-wave feminists than the second-wave. For example, many of the ideas arising from Radical feminism and Gender feminism (prominent second-wave movements) have yet to gain traction within the broader community and outside of Gender Studies departments within the academy. For example, Radical feminism argues that there exists an oppressive patriarchy that is the root cause of the most serious social problems. Violence and oppression of women, because they are women, is more fundamental than oppressions related to class, ethnicity, religion, etc. Radical feminists have been very vocal and active in influencing attitudes and state-wide school curriculum standards. Thus, it is not unusual for feminism to be equated with the ideas proposed by Radical feminism. Some find that the prioritization of oppression and the universalization of the idea of â€Å"Woman,† which was part of traditional Radical feminist thinking, too generic, and that woman in other countries would never experience the same experience of being â€Å"woman† than women in Western countries did. Some radical feminists advocate separatism—a complete separation of male and female in society and culture—while others question not only the relationship between men and women, but the very meaning of â€Å"man† and â€Å"woman† as well. Some argue that gender roles, gender identity, and sexuality are themselves social constructs Other feminists believe that there may be social problems separate from or prior to patriarchy; they see feminism as one movement of liberation among many, each affecting the others. In this section, we will explore some of the main schools of feminist thought. In addition, feminist literary theory is a complex, dynamic area of study that draws from a wide range of critical theories, including psychoanalysis, Marxism, cultural materialism, anthropology, and structuralism. Feminism brings many things to philosophy including not only a variety of particular moral and political claims, but ways of asking and answering questions, constructive and critical dialogue with mainstream philosophical views and methods, and new topics of inquiry. Feminist philosophers work within all the major traditions of philosophical scholarship including analytic philosophy, American Pragmatist philosophy, and Continential philosophy. Entries in the Encyclopedia appearing under the heading â€Å"feminism, approaches† discuss the impact of these traditions on feminist scholarship and examine the possibility and desirability of work that makes links between two traditions. Feminist contributions to and interventions in mainstream philosophical debates are covered in entries in this encyclopedia under â€Å"feminism, interventions†. Entries covered under the rubric â€Å"feminism, topics† concern philosophical issues that arise as feminists articulate accounts of sexism, critique sexist social and cultural practices, and develop alternative visions of a just world. In short, they are philosophical topics that arise within feminism. Although there are many different and sometimes conflicting approaches to feminist philosophy, it is instructive to begin by asking what, if anything, feminists as a group are committed to. Considering some of the controversies over what feminism is provides a springboard for seeing how feminist commitments generate a host of philosophical topics, especially as those commitments confront the world as we know it. The term ‘feminism’ has many different uses and its meanings are often contested. For example, some writers use the term ‘feminism’ to refer to a historically specific political movement in the US and Europe; other writers use it to refer to the belief that there are injustices against women, though there is no consensus on the exact list of these injustices. Although the term â€Å"feminism† has a history in English linked with women’s activism from the late 19th century to the present, it is useful to distinguish feminist ideas or beliefs from feminist political movements, for even in periods where there has been no significant political activism around women’s subordination, individuals have been concerned with and theorized about justice for women. So, for example, it makes sense to ask whether Plato was a feminist, given his view that women should be trained to rule (Republic, Book V), even though he was an exception in his historical context. Although feminist literary theory is often described simply as the use of feminist principles and techniques to analyze the textual constructions of gendered meaning, feminists’ definitions of gender and of feminism have undergone a number of significant alterations since the early 1970s. By adopting already existing feminist insights and applying them in new ways, literary theorists transform them, thus creating an increasingly diversified field of study. The researchers prefer to conduct this study because of their personal choice and interest. They selected this kind of tudy due to the fact that it seems to prove of real value to them. Definitely this subject of study is the thing that they always wanted to learn more about. Since the researchers are all feminine this chosen study allows them to find out why most of the women have played a subordinate role to men in human societies. Also, to discover how women’s lives have change throughout history and to understand why women’s experience is different from men’s. Conceptual and Theorethical Framework It is through reading such great literary and poetic works, that one understands life. They help a person take a closer look at the different facets of life. In many ways, it can change one’s perspective towards life. Lives of brilliant achievers and individuals who have made a valuable contribution to society, are sketched in their biographies. These works give the readers an insight into the lives of these eminent people, while also serving as a bible of ideals. True, languages are the building blocks of literature. But the study of literature cannot be restricted to only studying languages. In fact, literature cannot be confined to an educational curriculum. A degree in language and literature is perhaps unable to provide one, with everything that literature can offer. Literature, is definitely, much more than its literary meaning, which defines it as ‘an acquaintance to letters’. It, in fact, lays the foundation of an enriched life; it adds ‘life’ to ‘living’. According to Sandra M. Gilbert and Susan Gubar, Mary Wollstonecraft’s ‘A Vindication of the Rights of Women (1792)’ â€Å"presents the first fully elaborated feminist criticism of misogynist images of women in literature, as well as the fist sustain agument for female political, economic and legal equality. Wollstonecraft’s critique of the disparity between the types of obedience to God expected on Adam and Eve in John Milton’s â€Å"Paradise Lost† is a prime example of this. She says, â€Å"Men appear to me to act in a very unphilosophical manner when they try to secue thr good conduct of women by attempting to keep them always in a state of childhood,†an observation that she uses to support her claim that men are not, as was the prevailing notion during her era, inherently more reasonable? and therefore better suited to philosophy and the creation of art? than women. In A Room of One’s Own [Shakespeare’s Sister] (1929), Virginia Woolf highlights the gap between the broad range of women depicted in English literature â€Å"from about 1470† to the renaissance ( 1377 ) and the lack of women creating English literature. She says, â€Å"if women has no existence save in the fiction written by men, one would imagine her a person of the utmost importance; very various; heroic and mean; splendid and sordid; infinitely beautiful and hideous in the extreme; as great as man; some think even better. But this is woman in fiction† (1378). Woolf explain that this is because although â€Å"some of the most profound thoughts in literature fall from her lips; in real life she could hardly read, could scarcely spell, and was the property of her husband†(1379). She then constructs a fictional sister, Judith, for William Shakespeare and speculates on the ways in which the Bard’s equally talented sister might come to an unfortunate end (1380-1381) in order to illustrate that the absence of women writers in the literary canon is symptomatic of a lack of opportunities and education for women, not a lack of talent in women. These two issues- misogynist representations of women in literature and the obstacle faced by female authors (which lead to the recovery of texts by female authors )? have continued to be important touchstones of feminist literary theory and criticism. Feminist studies as an academic field arose from the second? wave feminist movement in the 1960, and often came into conflict with New Criticism, which was the period’s primary mode of literary analysis (Messer-Davidow 304). Social phenomena Images of Women Education Culture and Beliefs The Roles and Images of Women in the Society Research Paradigm Figure 1. Statement of the Problem This study focused on the roles and images of women in the society as presented in the novel â€Å"Jane Eyre†. It sought to answer the following problems: 1. How did the following factors contribute in shaping the image of the female character in the story: a. Social phenomena b. Culture and beliefs c. Education 2. What traits of the female character are depicted in the story? 3. How does this traits affected the other characters in the story? 4. What is the implications of the roles of the characters to the following factors: a. Family b. Modern women c. Racism Research Methodology The researcher use the descriptive method of research, which describes and interprets what is. It is concerned with conditions of relationships that exist; practices that prevail; beliefs, processes that are going on; effects that are being felt, or trends that are developing. According to Leedy, this is a method that simply looks with intense accuracy the phenomena of the moment and describes precisely what the researcher sees. The researcher apply the descriptive method of research particularly in literary criticism, which deals with different dimensions of literature as a collection of texts through which authors evoke more or less fictitious worlds for the imagination of readers. The researcher make use of the descriptive research in literary criticism along with the feminism approach, is an approach about ideas or beliefs from feminist point of view and women’s subordination, individuals have been concerned with and theorized about justice for women. Significance of the Study Literature not only pleases us but instructs us also. The authors who attain to the eminence of the classics are those who exercise their imagination on the serious problems of life and explain or elucidate them through fiction. Such are the problem of the good and evil in life, love, duty, beauty, truth, etc. the reader too in the course in his life comes to grips with one or the other of these problems. She is baffled and perhaps would give up but for the guidance from the classics. They give her not a tangible solution but the heroic temper that enables her to pass through the ordeal and survive brutal shocks. Our tragedies show us how to preserve the emotional balance which is the sign of a healthy woman. In this respect biographies and authobiograpies are most useful. If we fail to find a kindred soul in actual life we can find any number of them amongst the dead. Literatures thus widen our contact and we enjoy life more abundantly. Literature provides a common platform for discussion and exchange of thoughts and social or political reforms through exposition those writings with the purpose have played their part in the eradication of a number of ills to which we are heirs. Literature does not openly preach like the man in the pulpit. Literature elevates our minds, and ennobles our character. It is a criticism of life and its high seriousness servers to mould our minds. From the pettiness of life we pass over to the natural beauties or the domain of fundamental emotions mirrored in the lyrics, the pure and spontaneous forms of literature. Our goal here is not to survey the history of feminism — as a set of ideas or as a series of political movements — but rather is to sketch some of the central uses of the term that are most relevant to those interested in contemporary feminist philosophy. The references we provide below are only a small sample of the work available on the topics in question; more complete bibliographies are available at the specific topical entries and also at the end of this entry. Very broadly, then, one might characterize the goal of feminism to be ending the oppression of women. But if we also acknowledge that women are oppressed not just by sexism, but in many ways, e. g. , by classism, homophobia, racism, ageism, ableism, etc. , then it might seem that the goal of feminism is to end all oppression that affects women. Moreover this study was conducted to provides a wide range of perspectives on social cultural, education and political phenomena highlighting the issues about feminism. Likewise, the aim of this study is to discuss the impact of these traditions on feminist scholarship and examine the possibility and desirability of work that makes links among the different aspects of life of a woman. Scope and Delimitation of the Study The emergence of feminist literary criticism is one of the major developments in literary studies in the past thirty years or so. This article attempts to give an overall view of feminist literary criticism, its discovery of early women novelists and feminist readings. Since feminist literary criticism has re-discovered the forgotten texts, from the 17th century onwards, written by women whose contribution to the emergence of the novel genre is undeniable, and included them in the critical evaluations, it is quite important to present them both in a historical and literary perspective. Thus the first part of this article is largely devoted to the literary achievements of these early women writers. The second part of the article mainly concentrates on the most recent phase of feminist criticism  by trying to offer a theoretical perspective so that the reader is provided with a broad view of its developments. It would, however, be an incomplete discussion of feminist literary perspectives if feminist readings were excluded from the argument. Therefore the third part of the article deals with feminist readings of texts, showing their crucial differences from the male readings. The major strategy in this part is to point to a comprehensive perspective by using the deconstructive critical approach. In fact, throughout this article the deconstructive approach plays an important role, not only in arguing how the dominant discourses are challenged and disrupted, but also in demonstrating that there can be no universal and privileged meanings and values in literary traditions. Instead, there are only multiple meanings. To exemplify this view, the article concludes with a deconstructive reading of a postmodern text. This study focused on the novel entitled ‘Jane Eyre’ by Charlotte Bronte. In the century and a half since Jane Eyre was first published it has been cast as everything from a garden variety romance to a feminist tract. Jane Eyre is a tremendously romantic book, and Jane’s love story is absolutely central to the tale. In the best sense it is a book about survival, about a girl with nothing but her wits, her determination, her powerful sense of justice and honor, who survives and even finds happiness. The choice of stories is dependent upon the following points: 1. ) a novel that reflect aspects of feminism; 2. ) it was written by female writer; 3. ) it was written in English; 4. ) it has an interpretation of issues concerning feminist theory and approach. Definition of Terms To provide a clearer and better understanding of the present discussion, the following terms were defined conceptually and operationally: Literature- written works with artistic value written works such as fiction, poetry, drama, and criticism that are recognized as having important or permanent artistic value. Feminism- belief in women’s rights: belief in the need to secure, or a commitment to securing, rights and opportunities for women equal to those of men. Racism- belief in racial superiority: the belief that people of different races have different qualities and abilities, and that some races are inherently superior or inferior. Culture- people with shared beliefs and practices: a group of people whose shared beliefs and practices identify the particular place, class, or time to which they belong. Beliefs- acceptance of truth of something, acceptance by the mind that something is true or real, often underpinned by an emotional or spiritual sense of certainty. | | Misogynist-hatred of women, the hatred of women as sexually defined group. Sexism- sex discrimination, discrimination against women or men because of their sex. Classisism-discrimination because of class, discrimination or prejudice based on social or economic class. Perspective- particular evaluation of something, a particular evaluation of a situation or facts, especially from one person’s point of view. Holistic-relating to a whole, including or involving all of something, especially all, of somebody’s physical, mental, and social conditions, not just physical symptoms in the treatment of illness. Ideology- system of social beliefs, a closely organized system of beliefs, values and ideas forming the basis of a social, How to cite Tfeminist Approach on Jane Eyre, Papers

Thursday, December 5, 2019

Foreign Market Products and Services

Question: Discuss about the Foreign Market for Products and Services. Answer: Introduction: The customers opinion on the overall superiority, value and quality of the products and services of a company is referred to as the perceived quality. It takes into consideration, the overall features, dependability, stability, goodwill of the products and services. Thus, it looks after both the intangible and tangible characteristics in deciding the quality of an organization (Beneke et al. 2013). It affects the revenue margins, power and goodwill of brand name, share of market, equity of brand, profitability and returns on investment. Hence, to enter the foreign market, a company needs to take care of the above mentioned factors affecting the perceived quality. Thus, before entering into the market on global basis, the customers views and perspectives must be taken into consideration. It is the customers judgments and views which will decide the future of a company, whether it will continue, in the upcoming years (Assaker et al. 2015). Globalization refers to the economical conditions and financial abilities which allow an organization to develop and grow, to enter the international markets. Globalization is effective towards increasing the number of opportunities for companies as they compete on a large platform. The globalized markets provide numerous advantages; a company can attain finances from a company in the market to buy raw materials from another company (Baylis, Smith and Owens 2013). Starbucks had remained a successful company in the local market, which made the management realize the importance of its expansion globally. Starbucks had expanded effectively from the year 2003, in the international markets. The world became familiar with the effect of Starbucks and was welcome in a very warm manner. But, the globalization was criticized in the case of Starbucks. The major problems faced by the company were: The name, logo of Starbucks was copied by its rival companies. It had to take steps in order to differentiate between the original and copied ones. There were disagreements in the prices quoted by different organizations in different regions across the world. It faced huge challenges and difficulties while entering the market of Europe, but slowly it transformed itself to fit the demands of the European markets. Though there were huge amount of criticisms, it was due to globalization that Starbucks have landed up to such a position (Latif, 2014). Diversification is a major challenge, as new products might not be accepted by the public. But, to accept challenges with huge growth and development was the main aim of Howard Schultz (Lemus et al. 2015). Starbucks was long known for its foam drinks like espressos and lattes but slowly it moved towards other drinks and food items. Starbucks accepted the fact that people do not drink so much of coffee per day that will lead to its expansion. Thus, it decided to diversify itself by recognizing and identifying the requirements of the consumers. It started providing breakfast dishes, pastries, lunch, snacks and other healthy food items. Also, the complimentary food was provided with coffee and tea which has increased the revenue and status of the organization, all across the world (Leavy 2016). As a junior member of the company, one must focus on the basic requirements of the customers. A company must have the potential to grow its earnings and improve the lives of the millions who stand below the line of the pyramid. The checklist should consider the following while starting of evaluation procedures (Parker et al. 2015): Awareness of Product Whether the product is known and understood by everyone using, or those who are going to use the product? The awareness should be made by proper communication channels and campaigns. Accessibility of the Product Whether the product is easily available? What difficulties are being faced by consumers in conquering the products and services of the company? Affordability of the Product Whether the products and services are affordable for the local and BOP people? Availability of the Product Even when there is ample of production, the products are unavailable. One must check, whether the goods are available as per requirement? What are the reasons of non availability? Design of Product Whether the design is attractive? Whether the design fulfills the requirements of the consumers? Whether any redesigning is required for the product before it is made available to the public? Immediate value of the Product Whether the product or service will acquire an immediate response and value from the local public? Thus, the development process must be strong and efficient to meet the needs of the target public. Communication process for the Product How does the advertisement and communication process attract the target customers? Whether the process requires revising? The mindset and strategies must change and refinement must occur accordingly to attain stability and growth of the company. Thus, the above guidelines must be identified and implemented for meeting the potential of a BOP market segment. The micro packs of shampoos and soaps were offered by Companies such as Unilever and Procter Gamble. The initiative was undertaken to assist the group of villagers, to manage their budgets and income (Angeli and Jaiswal 2015). Thus, they proved their ability to meet the social objectives of helping the low income people, along with the economic objectives like earning huge profits. Thus, it strengthened my view that it is not exploitation, when both the parties benefit from the marketing policies. As per my opinion, the lower level consumers must be extended with the lower interest rates, to help them in purchasing the essential and durable consumer goods. The company must be competent enough to meet the financial, social and sustainable requirements, to grow and develop in the market. The justification can be done only when, the lending of lower interest rates encourages the efficiency and revenue earning capacity of the company. The companies can remove the poverty from the country and provide wealth to the lower level groups. This above can be done by the act of promoting corporate social responsibility. For example, tobacco usage could hamper the health of the consumers. In order to help them divert to the consumption of better available goods, the prices should be increased. Thus, the economic growth can be improved by such steps undertaken by the companies. References Angeli, F. and Jaiswal, A.K., 2015. 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