Customer Experience and Corporate Reputation †MyAssignmenthelp.com

Question: Discuss Discuss about the Customer Experience and Corporate Reputation. Answer: Introduction The company on which the study will be conducted in this assignment is AMP Limited. It is a company that produces financial services. The company has its offices in Australia and New Zealand, headquartered at Australia. The company mainly provides investment products, banking products such as home loans, savings accounts, investment products such as insurance. The company also provides financial advice to its customers. This is a 168 year old Australian company which is running on supposedly good terms. With the age of the company it can be understood that the company has been extremely successful. The company also holds the largest shares than any other Australian company. Despite of all these good terms, the company has recently been facing some management problems. This has led to very low earnings of the company as compared to other financial years. The share prices of the company have been falling and the outflow of funds have decreased. The main aim of this research is to analyze the reasons that have resulted in this fall in the market for an old company like AMP Limited. The research questions that can be framed to analyze the problems faced by the company are given below: Are the activities of the new chairman responsible for this lower cash flow and decrease in share prices issue? What factors are responsible for increasing the profitability of the firm? Research Methodology Research methodologies are of two types Qualitative and Quantitative. Qualitative analysis is the type of analysis in which people are interviewed and analysis is done on the basis of their statements. Quantitative analysis is usually numerical analysis in which data is collected from a primary source via questionnaire or from a secondary source such as company report, journal articles or company websites etc (Hill-Wilson and Blunt 2013). Contextual analysis involves an observational study that researches the current trend within its own setting. The analysis will make utilization of different strategies for gathering information, which will be both qualitative and quantitative in nature (Valmohammadi and Beladpas 2014). Contextual investigation research will fill in as the examination strategy. Contextual analysis investigation essentially falls in the subjective research; however, it could likewise be connected inside the quantitative research worldview. In this study, analysis will be done on the basis of secondary data and the study will be observational. The research objectives will be achieved by discussion of those factors within the company. The data has been taken from the annual report for the financial year 2016 and analyzed on the basis of that. The discussion will mainly involve charts and figures. To run the data analysis, a little light has to be shed on the context of the data. The data figures are obtained from the annual report of 2016 of the company AMP Limited. The profit or loss in revenues of the company will be discussed and the reasons behind these results will be analyzed. The five year summary of the data figures has been obtained from the annual report for the financial year 2016. The first variable that has been considered here is revenue. Revenue is actually the amount of money received by a company in a financial year. It includes the discounts and deductions of the products and services. Thus, this is the gross income of the company. The figures in the chart are in $m. It can be seen that the revenues earned by the company has been increasing gradually from 2013 to 2016. Thus, the gross income of the company has been increasing gradually. The next variable that will be considered here is the gains or losses incurred from the companys investments. It can be seen that in the past 5 years, the company did not suffer any loss from the investments but the gain has been the lowest in the year 2015. It has increased to a very little amount in 2016 ($8,567m) from that in 2015 ($8,483m). The third variable of consideration is the profit or loss incurred by the company. It can be seen that, the profit of the company has been increasing gradually from 2013 to 2015. There has been a sudden fall in the profit in 2016. The company incurred a loss of around $344m in the year 2016. This has resulted in the fall in the share prices of the company. The next variable that is considered is the total assets of the company. It can clearly be seen from the figure that that with the gradual increase in the total assets of the company, the value of assets has fallen considerably in 2016. From the value of around $139,708m in 2015, the value of assets has fallen to an amount of $14060m. This figure is a clear depiction of the amount of loss the company is incurring. The loss is so huge that they had to sell a lot of their assets to amend for the loss. New Chairman and Decrease in Cash Flow The investors in the company have decreased to a great amount as the share prices of the company has fallen to a great extent. The margins and the outflow of funds for the company has also decreased considerably. As a result of this, AMP is no longer the best company providing these services to the investors. Other companies such as an US hedge fund are making its way into the falling market of AMP. This has put a lot of pressure on the chief executive of the company. He is under tremendous pressure from his upper level seniors to resign. According to some analysts, the company will suffer from a slow car crash. Thus, if this slow outflow of cash and low share prices continue, it will not be long before the company crashes. With the crashing of market prices of the organization, investors have attacked Mr. Meller publicly. It is said that Catherine Brenner, the chairman of the company has organized this attack to scare the chief executive. Hi was not able to conduct his work properly . The chairman of the company used to be a former investment banker and has joined AMP after the sudden departure of the former chairman Simon Mckeon, who also used to the chancellor of Monash University. This attack on Mr. Brenner was extremely unfair and should not have been done by the new chancellor. According to the information received, an investor wanted to invest a huge sum of money for the company. With this investment the company was supposed to retrieve the huge loss they incurred in 2016. This investor wanted the chief executive Mr. Brenner to resign (ABC News 2017). Even, if this is the case, the action of the chairman was not welcome. This has led to a lot of disputes within the company. It can be said that this dispute is not good for the company and this will not be helpful to increase the share prices of the company or compensate the loss. To do this, the workers have to work harder and be unified. A big investor is needed but the workers are more important to provi de the services provided by the company. If the chairman keeps on behaving like this, the company instead of making up for the loss will crash even more. Thus, it can be said that the actions of the new chairman and her way or running the company is not at all good and thus, it is one of the reasons for the market crash. Factors Influencing Profitability of the Firm A Chicago based company named Harris associates is said to be influencing the market. This company has pushed Saatchi and Saatchi, an advertizing agency to lead a campaign. The campaign has drove out the founders of the agency Maurice and Charles Saatchi from their place. Harris Associates is aiming to do the same with AMP. They are responsible for putting pressure on the board of directors to fire the chief executive, Mr. Meller. This is all an assumption. Harris Associates is refusing to face any interviews and hence the information cannot be confirmed from them. Harris Associates is interested to invest in 5.3 percent of the company and become the biggest shareholder of the company. They want the chief executive to be expelled. This is their condition for investing in the company. There are various factors that affect the profitability of a firm (Stiglitz and Rosengard 2015). These factors are discussed below: Degree of competition faced by a firm: If the firm has other competitive firms, then the firm has to keep the prices of the services provided by them in a price competitive to the other firms and improve their service. This will attract more customers (investors in this case) to invest in the firm and thus, increase the profitability. If the firm experiences a monopoly and no competition, then the price of the services can be increased in order to increase profitability. Since it will be the only company providing these services, the increase in the price of the services will not decrease the clients in numbers. This being the only company providing the services, the investors will have to come and invest in the very same company management despite of the increased prices. Thus, the firm will face profitability. In this case, AMP is not the only financial company in Australia. Thus, they will have to work on improving the services provided by them. The strength of the demand: An investment firm is always on high demand. Whenever people have some extra income, they are inclined to invest it in something and earn good amount from the investment. Thus, the strength of the demand in this case depends on the income of the investors. The state of Economy: When there will be an economic growth of the country, there will be more money in the hands of the investors. Thus, the demand of investing will increase. The investment firm is supposed to face profitability. In this case, when there will be an economic growth of the country, the share prices of the company is also supposed to increase. Thus, investment at that point will result in the profitability of the firm. But in case of a good economy, the share prices will rise only if there are no disputes within the company. Thus, this has to be kept in mind and the disputes within the company employees and the board of directors has to be kept at a minimum. Advertising: This is the most important factor in terms of profitability. The profitability of the firm highly depends on the type of advertisements the firm is producing. The people who are interested to invest in any types of schemes provided by the firm, needs to have information of all the types of schemes provided by the firm. Advertisement is the factor that will keep the investors informed about this. Again, when an investor is ready to invest in some schemes, he or she should be explained properly everything about the scheme. This will help the investors to make proper decision while investing. If the firm is successful in doing this, them the demand of the firm will increase. More investors will be recommended by the existing clients to invest in this firm and hence the profitability will increase. Conclusion Immediately some steps have to be taken in order to stop this dispute. Otherwise, the company will be suffering more loss and the share prices will run at a minimum. The company should figure out a way to compete with its fellow organizations. Failure to do so will result in closing of this 183 year old company. The reasons that can increase the profitability of the firm have been discussed in the above sections. These factors have to be kept in mind and worked on those. This is supposed to increase the profitability of the company and thus, the company can save its existence. Failure to o so will result in the recent downfall of the company. References ABC News. (2017).AMP leadership strain amid 'car crash occurring in slow motion'. [online] Available at: https://www.abc.net.au/news/2016-11-17/amp-leadership-in-doubt-amid-car-crash-occurring-in-slow-motion/8035568 [Accessed 29 Sep. 2017]. Hill-Wilson, M. and Blunt, C., 2013.Delivering effective social customer service: How to redefine the way you manage customer experience and your corporate reputation. John Wiley Sons. Stiglitz, J.E. and Rosengard, J.K., 2015.Economics of the Public Sector: Fourth International Student Edition. WW Norton Company. Valmohammadi, C. and Beladpas, M., 2014. Customer relationship management and service quality, a survey within the banking sector.Industrial and commercial training,46(2), pp.77-83.

What You Should Know About Death of a Salesman Essay Topics and Why

What You Should Know About Death of a Salesman Essay Topics and Why The Meaning of Death of a Salesman Essay Topics Money is the fundamental and the most essential criteria for him. Happy believes he should not need to take orders on the job from men over whom he is physically superior. Purchase this paper by means of your charge card or cash balance at PayPal. Thus, Willy is not able to cope with the changing times and the unfeeling small business machine that's New York. He agitatedly repeats that he needs to buy seeds urgently. He will soon get retrenched and discovers that there are no other employment opportunities available for him. Why Almost Everything You've Learned About Death of a Salesman Essay Topics Is Wrong Willy then contradicts his prior statement by saying that Biff isn't lazy, and he makes the decision to get Biff a job for a salesman. Ben states that Willy is going to be a coward if he commits suicide. Biff tells Willy that they're just ordinary men and women. Biff realizes what's going on. What's Actually Going on with Death of a Salesman Essay Topics Miller's work isn't so much an immediate subversion of that dream as it's an exploration of the manner where the presence of the American dream can ruin an individual's expectations. It was supposed to provide hope and inspiration to the middle class men and wom en in the society. Americans can observe the declining opportunity in the United States, too. Economics play a significant part in the introduction of such forces. Death of a Salesman Essay Topics Help! In general, Death of a Salesman doesn't fulfill all the needs of a tragedy, thus by default it's not a tragedy. Author Miller's plays are usually connected with real-life issues full of failure and disappointment. While Willy does have and portrays some facets of Aristotle's definition of tragedy, it doesn't validate Miller's play for a tragedy, for the simple fact that each of the criteria have to be met. Death of a Salesman Essay Topics - Dead or Alive? Therefore Biff steals, does not do the job hard, and finds it tough to make it in the actual world. Biff hears the woman, who's hiding in the restroom. Biff claims that men like them should do carpentry work out in the nation. Biff and Happy listen too. Willy's memories are a little jumble. Willy Loman has a number of faults, but escapism isn't one of them. He lives life under the illusion that he is well liked and will be successful, unable to see until he is demoted the reality of his situation. He vehemently denies Biff's claim that they are both common, ordinary people, but ironically, it is the universality of the play which makes it so enduring. It's not a great day for the Lomans. Willy claims he will speak to Howard the next moment. He insists on finding a seed store so that he can do some planting. He feels that he must live up to the standard that Ben has set, but this is found to be impossible by the end of the play. There is a superb conflagration in his house, and the main theme of the modern infeasibility of the American Dream regards the forefront. It shows a typical merican family trying hard to get by. Not to say that death ought to be celebrated, merely to point out that life could have been a more drama tic experience. For a guy to marry his mother such as Oedipus did is considerably more remote than for a frequent man to create the wrong career choice. Ben is the sole member of the Loman family to ever accomplish any true success. Linda throws Happy and Biff from the home. She throws the two sons out of the house in anger. She says that her husband was always only a small boat looking for a quiet pier. We are going to offer you 15% off on the rest of the papers you order. Students lead busy lives and frequently forget about an approaching deadline. So far as the students are involved, writing a research paper is among the toughest and frustrating job in their opinion.

How to Start of College Essay With a Topic Sentence

How to Start of College Essay With a Topic SentenceIf you have already started a college essay, you may be wondering how to start ofcollege essay with a topic sentence. I think there are so many questions that may pop up in your mind. As a student, when you are writing a paper, it is not an easy task to go through.How to start ofofcollege essay with a topic sentence? When you begin to write the topic of your essay, it is important that you make sure that the topic of your essay is what you want. For example, if you are going to discuss about your schooling in particular, you will need to include the name of the school. In this way, the essay becomes less boring and more enjoyable.It is also important to make sure that the subjects of your college essay are not just words. If you find that you are simply going through a list of topics, then it will be a problem. Remember, you are starting a thesis statement, which means that you need to create some facts before you can move forward wi th your essay.When you have a topic of your essay down pat, it will be easier for you to go about writing the essay. All you need to do is to use the information that you have gathered so far and try to work into an outline for your essay.If you are a writer who wants to know how to start ofofcollege essay with a topic sentence, then the best way to begin writing your essay is to become comfortable with the topic. One of the best ways to do this is to become familiar with the proper grammar of the topic.How to start ofofcollege essay with a topic sentence would not be easy without a good grasp of the language. You need to be able to tell if your words are correct.This is because one of the main benefits of having a topic sentence is that you can easily get all the information that you need to. You have already planned out the opening paragraph, so all you need to do is to work out the rest of the information on the topic. This is where some of the proper grammar comes in.What better way to make sure that your essay is neat and well structured than by having it written properly? All it takes is a little effort and some practice and you will soon be writing your college essay.

The Top Secret Truth About Argument Essay in Film Industry Topics Revealed

The Top Secret Truth About Argument Essay in Film Industry Topics Revealed In order to earn your arguments strong enough, it isn't sufficient to find out more about the materials only, a writer should also look at the audience he's writing for, cultural background education, other characteristics would help to develop influential argumentation. Or the paper might concentrate on medical discoveries, like the polio vaccine or penicillin. It's thus important to remind the readers of your central argument and after that provide an overview of the primary points. Lastly, you also have to have the ability to explore either side of the argument to provide a rounded essay. Finding the Best Argument Essay in Film Industry Topics If it's necessary to compose your whole essay in 1 day, do your very best to give yourself breaks so you don't burn out. On our site, you can find a lot of tips for themes for an argumentative essay. Your thesis needs to be relevant so the short article can u se a structure that's flexible in order to fit in the shoes of the readers. Popular themes for academic papers can be located on our site also. Argumentative essay topics are so important since they are debatableand it's critical to at all times be critically contemplating the world around us. The topic ought to be quite controversial once you are writing an argumentative write up. Moral argumentative essay topics are a few of the simplest to get carried away with. Choosing topics for argumentative essays is very important for your general success. Truly, the options are endless and usually, a small overwhelming. In choosing your topic, it's frequently a good concept to start out with a subject which you already have some familiarity with. The topic has to be interesting, the topic has to be essential and finally the topic has to be informative. Second, talk what you shouldn't do instead of what should be carried out. Try out another topic and do the exact 5-minute writing test till you locate a topic you know it is simple to write on. Quite frequently, the ideal topic is one which you truly care about, but you also will need to get ready to research it. The key to pick a great topic for an argumentative essay is to choose a subject where there's a lot of debates on topics or stances. What Everybody Dislikes About Argument Essay in Film Industry Topics and Why Argumentative essays are a few of the best that you can write as a student. You don't wish to lose grades because of incorrect essay format. As a result, if your argumentative history essay topics aren't handled satisfactorily, you're totally free to request corrections. Recent argumentative essay topics that are related to society is going to do. An argumentative essay is a certain kind of academic writing. The thesis provides you with a guideline on the best way to go about with writing the essay. Reading accounting thesis can't help professionals to be a thriving accountant without practical understanding. Examine the list to choose the topic which can help you compose a creative essay for your middle school class. To compose a strong argumentative essay, students should start by familiarizing themselves with a number of the common, and frequently conflicting, positions on the research topic so they can write an educated paper. Another reason is to observe how well students argue on distinct views and demonstrate understanding of the studied subject. Is 1 question that a number of students ask themselves. There are several steps which you should take as a way to write a great essay. The very first step is where a lot of students become stuck. For the reason, as you are selecting the topic, be confident you will discover enough data on it. The list is really endless. Details of Argument Essay in Film Industry Topics Do not increase your probability of being discontinued from your studies due to trusting people who cannot even aid with choosing history essay topics for high scho ol students. How to lessen level of stress when you reside in a fast-paced society. Psychology can give a wealth of interesting matters to discuss. Our crew of professional writers with the crucial experience and writing skills is always prepared to fulfill your demands and exceed your expectations.

Motivation Essay - What Is a Sample MBA Motivation Essay?

Motivation Essay - What Is a Sample MBA Motivation Essay?An MBA motivation essay is not the same as an academic essay. In fact, it should be easy to comprehend and easy to write. I remember when I was taking an essay exam and I did not know how to write anything except at the time I would rather be writing essays.You can find plenty of online MBA schools and apply. You can also do an offline MBA school where you can enroll in and start your MBA. I recommend doing both for their advantages are many. This article will discuss the differences between an online MBA school and an offline one.In an MBA, there are going to be different requirements, things like experience, grades and you are going to have to apply online for admission. So you have to focus on what they expect from you. If you have a small business, it is best that you just focus on business because this will be the most applicable for your bachelor's degree. If you don't have much business experience then you will have to f ocus on other career fields. Regardless of what you choose, the thing is that your motivation should be making sure it is focused on the right thing.When you apply to a school for an MBA, make sure that you check out the details on what they require from you. It is best that you use sample MSMotW essays to help you out with this. This is because it is helpful to read from an experienced perspective.I believe that if you do not really focus on what your school expects from you, then you will end up being ignored by your school. Also, it would be better if you are not greedy. You need to focus on what you really want. Many times, people who just want to make it fast end up failing. If you really want to make it then you should do it and there is no point in trying to avoid it.I believe the main goal of sample MSMotW (Motivation Essay) is to highlight what your goals are. By doing this, it would be easier for you to prepare for the essay that you are writing. There are people who fail due to not knowing what they want and not focusing on their main goal. Once you know what you want, then you would be able to write about it well.On top of that, even though there are many benefits for going for an MBA, they are still considered one of the most difficult degree to get. There are many things that you need to do just to prepare yourself for your MBA. So make sure that you really want it. So as a result of my article, you can now determine which school is the right one for you.

Models of Communication

There are four models of communication: action, interaction, transaction, and constructivist. The Action model consists of source of message, the message itself, communication channel, the receiver as well as encoder and decoder. The channels may carry either verbal or non-verbal message. For example, telephone and email. An interactive model of communication stresses on communication between people in a two-way mode.Advertising We will write a custom assessment sample on Models of Communication specifically for you for only $16.05 $11/page Learn More Both parties in this case become a sender and receiver, but they take turns to become either a sender or a communicator. The transactional model on the other hand upholds that the people’s communication becomes simultaneous senders and receivers of the messages. It recognize that when one person is listening to another while also receiving the messages, he too sends non-verbal messages through noddin g, eye contact, gestures and vocal sounds such as ‘uh’. Constructivist model involves ability to produce a good message, both verbal and non-verbal to accomplish social goals and ability to know the meaning of the message. Some people are skilled communicators while others are not. Self-Awareness Self-awareness helps a person to have a clear picture of oneself. People who know that they have problems in their communication will likely be competent since they are able to correct their way of communication while communicating to others. Attitudes are the behavioral ways of how a person responds to people and situations. How a person responds to situations depicts his behaviors or attitudes. It is supported by the values and beliefs held. Beliefs are the supposition or ideas we make about others and ourselves as well as how we anticipate things to be. Beliefs determine the values we have. Likewise, values are the qualities that are considered worthwhile. They determine per sons’ big priorities and the driving forces. The list of each quality that we hold in attitude includes kindness, courage, dramatic and friendly. The values include honesty, integrity and openness, and the beliefs are success, love and self worth. Self-Concept Self-concept entails how we evaluate ourselves, the way we know our personality and how we rate the ability and skills that we have and thus, have a concept of ourselves – having self-esteem leads to positive image. The factors that influence self-concept include age, culture, appearance, and education. People in many cultures have their own way of thinking due to different ideas and expectations. However, self-esteem entails the way an individual accepts himself or how he values himself.Advertising Looking for assessment on business communication? Let's see if we can help you! Get your first paper with 15% OFF Learn More Self-esteem is either negative or positive since it depends on the degree to w hich an individual values himself. High self-esteem leads to confidence, self value, optimism and not being concerned what people think, whereas low self esteem leads to low confidence, wanting to look like others, pessimism and being concerned of what others think and say. Therefore, the factors that influence human self-esteem include how people react towards us. If people say positive things about an individual, flatter, and admire him, he is likely to have positive self-image. However, if they say bad things about him or avoid his company, he is likely to develop a negative self-image. Comparison with others is another factor where people compare themselves with others as a reference group and if people in that group are more successful and happier, people tend to have positive self-image, but if less successful, they develop negative image. Social role is another factor that determines our esteem. For example, the doctors and pilots roles promote a positive image, but for the u nemployed person or garbage collector, roles promote negative image. Thus, the roles we are identified with determine our personality. This assessment on Models of Communication was written and submitted by user Tristian Mclean to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How To Write a Good Admission Essay - Paperell.com

How To Write a Good Admission Essay How To Write a Good Admission Essay? Can you believe that even having grades that are far from being excellent or not the best scores for exams you still have a chance to enroll into a prestigious university of your dreams and even get a scholarship? In fact, this happens quite often. What is the secret? No matter how nonsensical it may sound – it is all about a correctly written application essay that shows your goals and ambitions, reveals your talent and potential, and thus, proves that you deserve becoming a student of a particular university. Thus, a top-notch essay can open the doors of the top schools for you!You will be surprised to learn that even the staff of the admission committee from the Ivy League insist that essay is the most memorable part of all the documents that you provide for the admission. It allows the admission committee to see who you really are. Thus, this document can make you stand out from the crowd of other candidates. In fact, thousands of college applicants may have the same score s of exams, grades or experience, while an essay highlights you and reveals your personality, showing how you can present yourself, analyze information, and communicate with other people through writing. Therefore, it is important to write it excellently. We may write it for you at our admission writing service, but here we will tell you how to write flawless paper by yourself.General Advices On Application Essay WritingFollow the rulesIf the particular college or university has set a specific word count or provided a list of questions that have to be answered, make sure you follow the requirements and don’t exceed the given limits (the same applies to deadlines). Otherwise, it will mean that you can’t perform the tasks assigned to you.Manage your timeEnsure you have enough time for writing – do not try to create a flawless paper in a day, ideally – give yourself some time to rest after writing (a few days or a week) and then look at what you have with a clear mind.Maintain the appropriate writing styleDo not write about yourself in the third person, be consistent, maintain the logical connection between the parts of your paper, etc.Keep it clear and watch your grammarRemember that the committee will pay attention not only to what you or ideas presented in your paper, they will also make their impression about you based on the grammatical structures and language that you use.Use appropriate languageDo not forget that this is still an official document and you are not allowed to use slang expressions, professional jargon, and inappropriate language in the text!Make sure you know what you are talking aboutBe very attentive and careful using the vocabulary – do not use words that can be understood wrongly or the meaning of which you do not understand.Focus on positiveOf course, your paper has to be honest without any exaggeration but try to make a larger focus on pointing out your advantages and strengths instead of paying too m uch attention to your flaws.Forget about plagiarismDo not even try to borrow ideas or copy the texts from the Internet or other sources because the committee experts will easily recognize plagiarism and throw such a text to the garbage.Do not neglect the importance of proofreadingProofread your text several times (ideally, with an interval of a few days or even a week) to identify even the smallest mistakes.Find someone who can read your textOften, it is not enough to proofread the text on your own, so do not hesitate to ask a teacher or relative to take a look at your paper because a fresh look should help you detect more errors or inaccuracies that have been missed.Useful TipsFind a topic to highlight your individualityThis paper is all about you! It is not about how great the particular university is, what it takes to become a good specialist in a chosen field or the list of things you have done at school – it is about your unique story! Thus, do not be afraid of setting y our creativity and individuality free and use your chance to make a significant addition to the other documents, highlighting something that the committee can’t learn from your exam scores or GPA!Highlight your diversityDo not hesitate to point out some achievements you have made in the non-academic sphere (music, sports, art, and so on) to show that you are not obsessed with learning but are a versatile person.Make it more personalYour main goal is to make it memorable and standing out, so do not use standard and banal ideas or phrases that kill all the uniqueness of your text. Instead, carefully think over the introduction and other sections of your essay to make sure it is special and it will â€Å"catch† the committee’s eyes from the first lines.Dont be afraid to ask for helpIf you are not sure in the quality of your work, you always may ask for help from your friends, teachers or online writing services.Point out to your experienceIndicate how your experien ce can be useful for the university and its society, what special traits you have that other students may not have, and tell what made you who you are now.